INSIGHTS

7 Marketing Takeaways from FNCE 2018

Another FNCE is in the books. This year, our profession traveled to Washington, D.C., where I joined 11,000 of my colleagues in what could be considered the Super Bowl of dietitians. It is 4 long days jam-packed with education opportunities, networking events, brand exposure, and fun. It’s a whirlwind. During my stay, I participated in…
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WordPress: Time is Money

We have been at this a long time; custom programmed sites, online platforms, do-it-yourself solutions and more. One thing is certain, there is no silver bullet to having a hands-off website… nope, no Field of Dreams in this web world. So let’s talk about today where things like responsive, search engine optimization (SEO), search engine…
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5 SEO Basics for Dietitians

One of the most common questions we get as Digital Marketing experts is “what should I be doing for SEO?”. We smile, take a deep breath, and start from the beginning. The truth is, SEO is not a silver bullet. It encompasses your content, site structure, programming and a whole lot of other magical ingredients.…
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To DIY or Not to DIY

We get it, there are a ton of self-building platforms out there and plenty of YouTube videos showing you how to do just about anything; so why not save money and build your own website? The real question is, should you? Now we’re not going to sit here and say something like would you fix…
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How To Organize Your Website

Content and how you display it on your site is vital to a customer’s successful experience. We know the task is daunting, after all, you just want to tout your services or sell your widget. However, when it comes to organizing your website content there are a few standards that customers expect to see. We…
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The Most Awesome Site in the World

The World of Web changes every day. Requirements on design and development evolve and churn like an ocean tide. Heck, we remember the internet before mobile sites, mobile sites before responsive design, and responsive design… well, before the next big thing. So is it so unimaginable that most sites are bound to resemble one another…
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7 Essential Components of a Dietitian’s Website

With so many un-credentialed “nutrition experts” bombarding consumers with confusing and often misleading information, we are further challenged with cutting through the noise and commanding an online presence as THE nutrition experts.
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5 Secrets to Effective Content for Dietitians

Our experts worked to create a variety of content pieces that included blog posts, educational memes, still photography, short animations, and video. Throughout the month, we strategically distributed our messaging through our various social channels. Here is what we learned:
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Video: A Must for Nutrition Businesses

Video is an incredibly useful marketing tool for businesses in all industries. For those working in nutrition and wellness, where authenticity and trust are particularly important, it is a vital part of a successful marketing plan. Let's take a look at how you can use it at every stage of your sales funnel to provide valuable information to your customers and increase conversions.
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Dietitians: A Brand Asset for Boutique Fitness Studios

Boutique fitness studios are leading growth in the health club industry. The success of specialty fitness studios like Flywheel, Crossfit, Pure Barre, and Orange Theory Fitness is undeniable. The boutique model combines the perfect recipe of a great workout, smaller classes, and more personalized attention from trainers. These companies work to position themselves as more…
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The Registered Dietitian: A Must Have for Any Food Marketing Strategy

Consumers are more and more conscious of their food choices. So why do grocery store aisles sometimes seem so scary and intimidating?...
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Outsource Content Creation to an Expert

While the old adage for real estate was location, location, location, today's mantra for marketing communications is content, content, content...
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